Australia's Trusted Source for Premium Korean Socks 

About SOX&LOX

Founded in Sydney in 1998, SOX&LOX has built a reputation for delivering premium-quality socks that combine fashion, comfort, and durability offering stockists unbeatable value. Our products are trusted by leading pharmacy chains, including Chemist Warehouse, and are stocked in over 2,000 stores across Australia and New Zealand. This extensive presence is a testament to both the quality of our products and their proven ability to drive sales for our retail partners.

As pioneers in the Australian hosiery market, we introduced the first Diabetic Friendly socks and incorporated Anti-Slip Socks into our core range, setting new industry benchmarks. Our registered trademarks, including Diabetic Friendly in both Australia and Korea, as well as Hidden Sox and 'Serious About Sox’ in Australia, reflect our dedication to innovation and leadership. By partnering with SOX&LOX, stockists gain access to high-demand products with a track record of increasing in-store revenue and customer loyalty.

Our Partners



Experience the Difference!



Diabetic Friendly Socks


• Durability That Drives Repeat Sales: 
Many customers highlight the long-lasting quality of our socks, noting that they maintain their shape and wear exceptionally well over time-leading to strong repeat purchase behaviour.

• Proven Customer Loyalty: 
Positive feedback and high satisfaction levels translate to increased demand and repeat business for stockists, ensuring a reliable and profitable product line.


+30M

Number of Socks Sold

4.8​/5​

Customer's Satisfaction

80%

Returning Customer Rate